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When looking at installing vacuums on your car wash site you need to remember that almost every household has their own vacuum. Many can just pull up on their own drive and get to work on cleaning their vehicles for free, or indeed use a battery powered hand held unit if they cannot get their household vac to reach. So as a car wash operator, you need to make your vacs better than they can get at home. Here is how!
Customers want a hassle free, enjoyable experience at your vacuum station so need room to use your equipment. You need to ensure the vacuum stations give them plenty of room to open doors and get the job done. This location needs to be positioned so that the customer is safe from passing vehicles also. The vest locations are typically just away from the car wash exit and visible when in the actual car wash bay. This technique creates impulse buys and will dramatically increase your vacuum revenues.
Before purchasing a vacuum system, be certain to ensure the system is powerful enough to do the job. We always recommend 3,000 watt vacuums with large crevice tools so the customer can get the job done quickly and efficiently. This extra power is a great reason for customers to use your vac instead of their low powered one at home.
A fantastic technique to promote your vacuums is to place them on islands to create a space that the customer feels is their own personal vacuuming bay. These islands can be concrete plinths, or stainless steel bases with well lit canopies , that can visually enhance the service you are offering.
Vacuums can now accept multiple forms of payment including codes, credit cards, coins and tòkens. This gives the customer plenty of choices when using your services. It also enables you to run promotions like free vacs with a car wash!
"Would you like fries with that?"
Love em or loathe em, McDonalds introduced an amazing marketing technique by simply asking if you also wanted fries with your order. This simple, inoffensive question suddenly made adding fries to your order a simple thoughtless process. You probably wouldn't even ask the price and it comes down to a simple yes or no. You are at the till, have your money ready and no doubt have very often just said "yes".
This technique is so simple and so effective and yet is often never actually used on a petrol forecourt. As car wash operators, we can also use these simple up-selling techniques to generate more sales. As most UK and Irish car washes are based on petrol stations, customers frequent your site to get their fuel so why not add this upselling technique to get a more profitable car wash sale? Here is what you need to get started.
It really is as simple as this! This 4 x part process will ensure your staff are motivated to ask the question and ensure they understand what it is they are selling. Then they just need to use your newly implemented upselling technique to upsell your way to a more profitable car wash!
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